Talk Digital

About

We are a full stack digital marketing agency on the Gold Coast and we can help with any marketing and AI related tasks

Services

• Software integrations
• CRM and lead follow-up
• Ecommerce automation
• Workflow automation
• Customer service chatbots

Industries

• Trades and construction
• Ecommerce and retail

Tools

n8n, Zapier, Klaviyo, OpenAI etc

Project example

The problem

When we started with Birdies, they needed stronger online sales and a more coordinated digital marketing approach. Key challenges included: * Website usability and buying friction, particularly on mobile. * Limited automated email follow-up and post-purchase customer support. * Gaps in tracking, reporting and visibility into sales performance. * Manual processes across orders, inventory and customer communications. * A need for better content and tools to help customers choose, fill and use their garden beds. * Growing the US business against established competitors.

What was implemented

We helped Birdies improve its Australian and US ecommerce operations by bringing together website development, digital advertising, SEO, email automation, customer support and operational integrations. The work focused on making products easier to buy, giving customers better guidance and reducing manual work for the Birdies team. We improved the customer journey across the US Shopify website and the Australian WordPress and WooCommerce website. This included mobile shopping improvements, clearer product information, bed size images, size selection options and changes to the cart experience. These changes addressed uncertainty around product dimensions and configurations, particularly for customers shopping on mobile. We developed custom tools including the Garden Planner, Soil Calculator and bed size and combination calculator. These help customers plan their garden layout, choose suitable beds and calculate filling requirements. The Garden Planner introduced features such as drag-and-drop bed placement, rotation, saving, sharing and printing layouts, with connections to the shopping journey. We also developed a mobile version and began adapting the tools for Australia. We used Klaviyo to build automated post-purchase emails and targeted campaigns. The US post-purchase flow provides assembly information, soil guidance and helpful resources after an order. We also prepared an Australian version, with local content and links requiring completion before activation.

The outcome

We helped Birdies improve its Australian and US ecommerce operations through website development, digital marketing, automation and custom integrations. Using Shopify for the US and WordPress/WooCommerce for Australia, we improved mobile shopping, product information, size selection and the cart experience. We developed a Garden Planner, Soil Calculator and bed size tools to help customers choose products and plan their gardens. We implemented the US post-purchase email flow in Klaviyo, prepared its Australian equivalent and created targeted product and educational campaigns. We managed Google Ads across both markets and used GA4, Google Search Console and Semrush for tracking, SEO research and performance analysis. We created gardening articles, supported YouTube publishing and began adapting the Garden Hub for Australia. Tidio and Lyro AI supported customer enquiries. Custom Fishbowl integration work focused on order processing, fulfilment readiness and dispatch reporting.

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Links

• Portfolio (opens in a new tab)